FORMITALIA Showroom
Your Luxury Hub in Milan
Just a few steps from Fiera Milano, within a former industrial building, the FORMITALIA Showroom extends across over 1,000 sqm of open volumes and essential surfaces. A place where different design visions coexist: from the theatrical elegance of WAYNE Enterprises to the rock attitude of JOHN RICHMOND, from the artistic expression of MIRABILI to the dual nature of the DIDI Collection, ranging from decorative classicism to contemporary language. Different collections, yet united by the same approach: telling the story of luxury through design.
Visual dialogues
The true strength of this showroom lies in its ability to bring together highly diverse collections while maintaining a clear and coherent narrative. Each setting is designed to highlight the character of the individual projects, while following a visual rhythm that guides the visitor’s gaze in a natural, fluid way. It’s a place where distinct aesthetics coexist in harmony, creating an immersive and surprisingly balanced experience.
Light and architecture
The character of the space is defined by its industrial past and a respectful transformation that enhances its proportions. White walls and the large skylight above create a neutral yet intense setting, where shapes, textures, and materials are enhanced by a carefully calibrated scenographic approach. Every architectural detail is conceived to frame the design, allowing each piece to take center stage without distraction.
Between art and classicism
At the center of one of the showroom’s most evocative areas is a table designed by Magnus Gjoen for the DIDI Collection: an architectural sculpture inspired by the mythological figure of Saturn, built from an intricate composition of metal tubes. A conceptual object that transforms function into symbolic storytelling. Around this artistic presence, more classically inspired furnishings are displayed—true expressions of craftsmanship rooted in the Florentine tradition. The DIDI Collection celebrates the beauty of detail, combining decorative proportions, refined workmanship, and carefully selected materials. It brings together different aesthetic codes with design clarity and stylistic coherence.
An outdoor extension
The FORMITALIA Showroom also opens outwards, with an area dedicated to new interpretations of outdoor furniture. Here, the chaise longue from the Marais Collection, designed by Metrogramma, is presented alongside a curated selection of indoor pieces reimagined through materials and finishes suited for outdoor use. Generous volumes, technical fabrics, and lightweight structures define a design language that maintains the same precision, elegance, and tailored quality found in the interior collections. It’s a new way of experiencing the outdoors—without compromise in terms of quality or identity—further enriching the showroom experience.